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Panna Krafts - An exclusive collection of memorable ensembles

by Shaan Malhotra 15 Dec 2021

The rich textiles, the enchanting ancient prints & patterns, the beautifully intricate craftsmanship of India have mesmerized all. The hues, the textures, the variety, the embroideries, the handiwork are all unparalleled. At Panna, we have created an exclusive line of specially curated pieces immersed in true-blue Indian craftsmanship-it is only available at Panna for our ethnic enthusiasts looking for something different to adorn. 

This collection celebrates uniqueness, authenticity, and the true versatility of Indian textiles, crafts, & attires. It beautifully reflects the duality of ethnic wear-how they can both be subtle and extravagant. From regal sarees to exquisite lehengas, from charming suits to bewitching Kurtis, you'll find it all in this collection. 

Why choose Panna Krafts?

Choose between exquisite hues, indigenous details, different clothing types, eye-catching designs, and more from Panna Krafts.  

  • The Panna Krafts line is unique and non-discounted as they are rare finds & exclusive. 
  • Every piece is created by specialized artisans and is a sight to behold. 
  • The diversity of these pieces is unmatched. 
  • Every piece is versatile and can be worn on multiple occasions. 
  • A multi-faceted color palette-from basics to vibrant to pastels, it has all the colors. 
  • Panna Krafts is available for a limited time.

Beautiful crafts in our Panna Krafts line

  • Zardosi
  • Zardosi is the ancient skill of sewing thin gold and silver threads on lush fabrics to create beautiful patterns. It flourished during the 17th century in the Mughal period. In our pieces, the intricacies are opulent, polished, and crafted on luscious fabrics like silk and chiffon. 

  • Mirror work
  • In mirror work embroidery, tiny mirrors are woven into intricate and colorful designs. This art form is popular in Gujarat and Rajasthan. In our wonderfully embroidered pieces adorned with mirror work, the embroidery with multi-colored threads fuses with small mirrors forming various shapes, creating charming patterns. 

  • Chikankari
  • The subtle and delicate appeal of Chikankari is unmatched. Hailing from the majestic land of Lucknow, the embroidery dates back to the Mughal era. In our collection, you will find subtle Chikankari work individually and intertwined with various other artful crafts on numerous fabrics like georgette, chiffon, net, etc. 

  • Zari work
  • Part of zardosi embroidery, zari work involved intricate, heavy patterns made from glistening polished gold and silver-toned threads/wires. In our collection, the zari-adorned pieces are elegant with a touch of celestial mystique. 

  • Sequin work
  • The lore and the glamour of sequins are unparalleled. In our collection, the sequin-adorned ensembles add a decorative edge to any look. From regal to graceful, from sparkling to classic, there are different sequinned pieces to fall in love with. 

    Our collection boasts of…


    Our designer Kurtis are a wardrobe staple for ethnic lovers owing to their enhanced comfort, versatility, and variety. In our Panna Krafts collection, there are beautifully elevated Kurtis for everyday use and occasions. They are easy to carry and come with aesthetic intricacies. 


    Making a magical entry to every function is easy with our Panna Krafts lehengas. They are ethereal and adorned with the most exquisite details. The pieces are exclusive and not available anywhere else. They can be worn for weddings, intimate functions, and more. 


    Nothing can enchant you like a saree, and the sarees in our Panna Krafts prove that. Sarees have remained trendy for centuries. Every piece tells a tale of beautiful craftsmanship in the Panna Krafts sarees. They are lush, regal, and extremely comfortable.

    Salwar Suits

    Combining comfort and elegance with a hint of tradition and a splash of urban myths is the ever-charming salwar suit. In our Panna Krafts selection, you will find some exhilarating options from ankle length to knee length, from palazzos to trouser-equipped salwar suits for every occasion. 

    Unstitched Suits

    If you're into bespoke ensembles made to fit you like a glove, the Panna Krafts unstitched suits are your best choice. They are adorned with lovely handiwork by skilled artisans and are perfect for day, night, daily wear, and occasions. 

    Where to wear the Panna Krafts Collection

    There are endless places, occasions, times to flaunt your beautiful ethnic wardrobe enhanced with the Panna Krafts ensembles. We have something for day-to-day excellence, something for when you're looking for ultimate comfort, something for joyous occasions, something for quiet brunches, something for frivolous outings, something so glamorous that it will enchant everyone, something for the bride, something for the bridal party, something for intimate functions, and more. 

    Shop for the most exclusive collection online

    To sum everything up, Panna Krafts is a uniquely curated selection of prized possessions for lovers of ethnic fashion. Every piece is different, every piece is embellished in an artistic way to ensure that it becomes a signature piece and makes a stunning fashion statement. So, if you're looking for some exclusive never-seen-before pieces, this is your best bet. 

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